Case study · HVAC · Florida, USA

How GreenergyAir tripled qualified leads — with a rebuild and AI lead routing.

A Florida HVAC company was losing leads to a slow website and a manual follow-up process. We rebuilt the site for speed and conversion, then added AI that scores and routes every enquiry the moment it arrives.

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+312%
Qualified leads
−41%
Cost per lead
1.4s
Site load · down from 6s+
Web + AI
Rebuild & lead routing
At a glance

GreenergyAir is a heating, ventilation, and air-conditioning company serving homeowners and businesses across Florida. They had the demand. What they did not have was a website — or a follow-up process — that could keep up with it.

We rebuilt the site from the ground up for speed and conversion, then added an AI layer that scores and routes every enquiry the moment it lands. The result was not a marginal lift: qualified leads more than tripled, the cost of each one fell by 41 percent, and the sales team stopped working enquiries in the order they arrived and started working the best ones first.

The engagement

How the GreenergyAir project came together.

Three stages, from a website that was quietly losing leads to a pipeline that surfaces the most valuable ones first.

01

A growing business on a website that could not keep up.

The old GreenergyAir website was slow — several seconds to load on a phone, which is where most of their customers found them. Every one of those seconds quietly cost enquiries: people left before the page finished. The site also did little to convert the visitors who stayed; it described the company without ever making it easy to ask for a quote.

Behind the site, the problem compounded. Every enquiry landed in the same inbox and was worked in the order it arrived. A high-value commercial job and a routine query got the same place in the queue — so the leads most worth winning often went cold while the team worked through everything else.

02

A rebuild for speed and conversion, and AI that routes every lead.

We rebuilt the website with performance treated as a requirement from the start, not an afterthought. The new site loads in about 1.4 seconds on a phone — down from well over six — and every page is built around a clear, low-friction path to requesting a quote.

Then we added the part that changed the economics. An AI layer reads each enquiry as it arrives, scores it for value and intent, and routes it to the right person immediately, with the high-value jobs flagged and surfaced first. What used to be a flat inbox became a prioritised, instant pipeline.

03

More leads, cheaper leads, and a team working the right ones.

Qualified leads rose by 312 percent. Because the site now converts more of the traffic it already had, the cost of acquiring each lead fell by 41 percent. And because the AI surfaces the best enquiries first, the sales team responds to high-value jobs within minutes instead of hours or days.

The Marketing Director put the change more simply than any metric could: the new site is doing the work three salespeople used to. The engagement is ongoing — we keep tuning the routing and the site as the business grows.

Dream Steps didn’t act like an agency. They acted like a co-founder. They pushed us on the things that mattered, shipped what they said they would, and the new site is doing the work three salespeople used to.

Marketing Director GreenergyAir · Florida, USA
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Ready when you are

Want a site fast enough to convert — and AI that works the leads for you?

Tell us about your website and how enquiries reach your team today. We will come back with an honest read on what a rebuild and AI lead routing could change for your business.

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What to expect

A 30-minute conversation about what you want to ship, the constraints, and the team. No slide deck, no pitch.

You walk away with

An honest read on fit, a rough shape for the work, a realistic timeline, and a sensible cost.