We design brand motion, explainer video, product demos, hero loops and interface animation — designed by senior motion teams who treat time as a deliberate part of the brand. For ambitious product brands across the UK, US, Europe and the Middle East.
Research consistently shows that people form a visual impression of a brand in under 100 milliseconds. A logo that looks dated, generic, or inconsistent signals — before a single conversation — that the business behind it may not be worth taking seriously. That first impression is nearly impossible to undo.
Businesses that start with a cheap, off-the-shelf logo typically end up paying several times that amount fixing it two years later — once they realise it does not reproduce cleanly on print, does not work as a favicon, or simply does not reflect where the business has grown to. Getting it right once is cheaper than getting it wrong twice.
A logo is a mark. A brand is everything that mark gets attached to — your website, your packaging, your proposals, your email signature, your social presence. When those things are consistent and considered, they compound. When they are not, they leak trust at every touchpoint.
Primary logo, icon mark, wordmark — designed to work at every size from favicon to billboard.
Colour palette, typography, spacing, tone — the complete rulebook that keeps your brand consistent everywhere.
Business cards, letterheads, envelopes, compliment slips — the physical materials that reinforce credibility at every meeting.
Product packaging, labels, and Amazon storefront design that converts browsers into buyers on shelf and online.
A clear, usable document your whole team can follow — so your brand stays consistent whether it is applied by your designer, your printer, or your social media manager.
Already have a logo but it is not working as hard as it should? We modernise existing marks while keeping what already resonates.
We start with a 30-minute call. Not to sell you anything — to understand your business, your clients, and the impression you need to make before we discuss anything visual.
We study your industry, your competitors, and the visual language your clients already respond to. This shapes every decision we make from here.
Three distinct directions — each with a clear rationale. Not just pretty options, but a considered explanation of why each approach is right for your business.
You choose a direction. We refine until it is exactly right. No round limits, no additional charges, no pressure to approve something you are not happy with.
Every file you will ever need — AI, EPS, SVG, PNG, PDF — organised, labelled, and yours to keep. No licencing, no ongoing fees, no small print.
Six of more than 1,000 logo and brand projects delivered for businesses worldwide.
Six projects from a portfolio of more than 1,000. If you want to see work from your specific industry, ask — we almost certainly have it.
Tell us about your business, your clients, and what you are trying to achieve. You will get an honest assessment from a senior designer within 48 hours.
Every identity we design is built to scale across the real surfaces it lives on — print, signage, packaging, and digital. The work is the application, not the logo on its own.
Working notes from inside our logo design practice — written for founders weighing the budget, the brief, and the trade-offs before they commission.
Logo prices vary by 100×. The seven factors that drive the cost, the four bands you can buy a logo in, and the hidden cost of choosing wrong.
Not every logo that feels old needs replacing. The five real signals — and the three impostors that get founders into expensive trouble.
A focused logo project is four weeks. Five phases. Three concepts narrowing to one. What actually happens in each phase.
Which means the output always resembles something that already exists. In a market where differentiation is everything, a logo that looks like everyone else’s is not neutral — it actively works against you.
They start from pre-built shapes and font combinations that have been sold to thousands of other businesses. Your logo may be unique on paper, but it will feel familiar to anyone who has seen enough brands — and your clients have.
Every project begins with a blank file and ends with a mark that is specific to your business, your sector, and the clients you are trying to impress. That is not a longer way to get a logo. It is the only way to get a good one.
The cost depends on the format (explainer, product demo, hero loop, brand motion), the duration, whether the engagement includes brand-motion specification, and the scope of derivative cuts. There are honest bands for every scope — a single hero loop is a focused engagement; a connected video system (explainer + demo + hero + 5 social cuts) is a larger one. We share a written estimate within two working days of the discovery call — scope, deliverables, timeline, and team named — before you commit to anything.
An explainer takes 4–6 weeks. A product demo takes 2–3 weeks (the visual content — real product UI — already exists). A hero loop takes 3–4 weeks even though it is the shortest format, because every frame matters and there is no script-padding. A standalone brand-motion specification takes 3–4 weeks. A connected video system (one explainer + one demo + one hero plus social cuts) typically runs 8–10 weeks because the derivatives are planned at the script stage, not as separate engagements.
Video is the medium (time-based moving image); animation is the technique used when there is no live-action footage (frame-by-frame motion, motion graphics, 2D and 3D animation); motion design is the discipline of designing how things move with intent (easing, timing, rhythm, brand voice in time). Most product brands need a blend: live-action footage for human and product moments, motion-graphic overlays for explanation, motion-design rules running consistently across both. We work in all three and treat them as one toolkit, not three separate services.
We handle both. A weak script is the single most common reason explainer video projects miss the mark, so we include scripting and storyboarding in every video engagement by default. If you already have a strong script you want to bring, we will work from it — but we will audit it against the funnel stage and the platform first, and flag any structural issues before animation begins. Audit-and-bring-your-own is roughly 30% cheaper than full scripting from scratch but only saves time if the existing script is structurally sound.
Master files in the formats you need (typically MP4 H.264, H.265, ProRes, and WebM for web); silent and captioned versions; derivative cuts at platform-specific aspect ratios (16:9 for YouTube and embeds, 1:1 for social feed, 9:16 for Reels/Stories/TikTok); poster frames for use as fallback images; subtitle files (.srt, .vtt) for accessibility; and source files (After Effects project, Lottie JSON for web-friendly animations, Figma source for static frames). Source files are included. Full copyright transfers on final payment.
Yes — full copyright and exclusive ownership transfers to you on final payment, with a written statement confirming the transfer. Source files (After Effects projects, Lottie JSON, master MP4s) are all yours. You can use the video on any surface, in any geography, in perpetuity. Dream Steps may include the work in our portfolio and case studies unless you specifically request confidentiality. Licensed stock footage, music, and typefaces used in the video remain governed by their respective licences, which we transfer to your name where possible.
Across the UK, United States, Ireland, Australia, Germany, the Netherlands, the UAE, and worldwide. Most of our motion work is commissioned by founders, marketing directors, and product teams in those markets — from SaaS and fintech to consumer brands, healthcare, and education. We work in your timezone, communicate entirely in English, and have senior motion designers available across UK and US business hours.
Yes — a focused refresh keeps the script and concept intact but updates the visual treatment, motion language, or duration. A 90-second explainer can be cut into a 30-second social ad and a 6-second hero loop without re-shooting. We can also adapt an existing video to match a new brand identity (re-typeset, re-coloured, re-eased to match new motion guidelines). The refresh is dramatically cheaper than recommissioning from scratch — usually 30–50% of the original production cost.
A senior motion freelancer is appropriate for a focused single-deliverable project where one experienced person can hold the script, animation, and edit. An agency is appropriate when the work spans multiple formats (explainer plus product demo plus hero), requires live-action footage and motion-graphic overlays together, needs brand-motion specification alongside, or involves multiple stakeholders and review rounds. The rough threshold: if the project includes more than one format or requires both live-action and animation, an agency band tends to produce more cohesive output.
Yes, with one caveat. AI video tools are useful for rough animatics, stock-style B-roll, and stylised concept frames — they generate output in minutes that would take a designer hours. They are not yet good at brand-specific motion, character consistency across cuts, lip-sync, precise typography animation, or the kind of judgement that separates a ‘fine’ explainer from one that converts. We use AI tools where they save real time and produce output to brand; we don’t use them where they would force a compromise on the work. The final master is always a deliberately-crafted piece, not a generated one.
Book a free 30-minute discovery call. We will ask about the audience, the funnel stage, the question they are asking right now, and your target launch date. A written proposal — scope, timeline, team, and price — follows within two working days. The project can usually start within a week of proposal sign-off. Book directly from this page or email info@thedreamsteps.com.
Book a free 30-minute consultation. We will look at the audience, the funnel, and the question they are asking right now — and tell you honestly which format moves the metric. If we are the right team for the work, we will tell you exactly what we would do and what it would cost.
What to expect
A direct conversation with Vikas, our founder. No middlemen.