Beautiful websites your business can actually run on.

Yes — roughly 35% of our WordPress work is built for other agencies, product teams, and consultancies under NDA. Three partnership models: white-label (your brand, our engineers, fully invisible), agency-of-record (a dedicated WordPress pod working as your in-house capacity), and capacity overflow (sprint-by-sprint engagement when your in-house team is full). Code ownership transfers to your repos. Time zones overlap with the UK, EU, and US workday. We have working partnerships with agencies in five countries.

Our entire WordPress engineering team is based in Noida, India — 40 people in our iThum Tower B office, founded in 2015. We work with clients across the UK, US, Ireland, Australia, the UAE, Germany, and the Netherlands. Our working hours overlap with UK mornings (your 9 AM to noon), the full EU workday, and US afternoons (your 1 PM to 6 PM EST), so there is real-time overlap with every client time zone every business day. For agency partners we run in their tooling — Slack, Jira, Linear, ClickUp, Asana — as standard.

Choose WordPress if your site needs to grow into a content engine, custom functionality, integrations, or e-commerce. Choose Webflow if it will stay a small marketing site and you have no developer access. WordPress runs 43% of the web because it scales with the business; Webflow is faster to ship for small marketing sites but hits ceilings on content volume, custom functionality, and platform lock-in by year two or three.

Custom WordPress builds range from small business sites through to multi-region content platforms and headless e-commerce. The right scope drivers are page count, custom functionality, content modelling complexity, integrations, and performance targets. We scope every engagement against the specific brief rather than quoting a single price, and we are honest about which features can wait until a second phase.

A typical custom WordPress site takes 6 to 12 weeks from kickoff to launch, depending on scope. Marketing sites with 8 to 15 pages and standard functionality land closer to 6 to 8 weeks. Content platforms with custom post types, advanced search, multilingual support, or WooCommerce land closer to 10 to 12 weeks. Headless WordPress builds add 3 to 4 weeks because the frontend is a separate engineering effort.

Yes — every WordPress site we ship hits sub-1.5-second LCP, sub-0.05 CLS, and a Lighthouse mobile score above 90. We achieve this through custom themes (no page-builder bloat), minimal plugin footprints, full-page caching at the CDN edge, object caching at the application layer, modern PHP, and AVIF / WebP images. Performance is part of the build, not an afterthought.

Generally no. Page builders add 5 to 10 MB of JavaScript and CSS by default, most of which is never used on any given page. They limit performance optimisation and lock the site into the builder’s ecosystem. We build custom themes that an editor can update through the WordPress block editor or ACF Pro custom fields — faster, lighter, and easier to maintain at scale. If a client specifically requires Elementor we will work in it, but we are honest about the tradeoffs.

Yes. WCAG 2.2 AA is our baseline on every WordPress build — colour contrast checked per token, keyboard navigation tested per template, screen-reader landmarks audited, and form labels reviewed. Accessibility is part of the build, not a fix after launch. For clients in regulated sectors (public sector, financial services, healthcare) we also handle WCAG 2.2 AAA where required.

Yes, when the architecture fits the problem. Headless WordPress with Next.js or Astro on the frontend works well for multi-channel content distribution, very large content sites, or where the frontend is a real React application. For most clients, traditional WordPress with proper engineering hits the same performance and CMS outcomes at half the build cost. We will give you an honest read on which architecture serves your case better.

Yes. We have built WooCommerce stores from small product catalogues through to multi-region platforms with custom payment flows, subscription billing, and ERP integrations. We handle theme development, custom checkout flows, performance tuning, payment gateway integration, and ongoing optimisation. We do not white-label Shopify as WooCommerce — if Shopify fits your business better, we will tell you and build that instead.

Yes. We offer monthly WordPress maintenance retainers covering plugin updates, security patches, performance monitoring, backup verification, uptime monitoring, and a fixed allocation of editorial / development time per month. For clients without a dedicated developer in-house, this is the recommended way to keep a WordPress site healthy beyond month one.

Yes. We routinely inherit existing WordPress sites and bring them up to standard — performance audit and fixes, security hardening, accessibility audit, plugin rationalisation, and an editorial workflow that the team can actually use. Inheriting a site is faster than rebuilding and often more honest about what is salvageable.

Discovery first (1 to 2 weeks): we audit the existing site if there is one, map the content model, understand the editorial workflow, and agree on performance and accessibility targets. Build next (4 to 8 weeks): custom theme, performance-tuned, accessible by default, with content modelling built around how the editorial team actually works. Test and tune (1 to 2 weeks): real-device testing, Core Web Vitals tuning, WCAG audit. Ship and support after that: launch, monitor, iterate. We work in two-week sprints with weekly demos.