Laravel development — for product teams and agencies worldwide

Laravel apps that handle real traffic, scale clean, and your ops team can actually run.

Custom Laravel development for business apps, multi-tenant SaaS, custom APIs, and admin-heavy products. We ship Laravel applications with p95 latency under 200 ms, 80%+ test coverage on critical paths, OWASP Top 10 hardened, and an admin panel your ops team can actually operate.

1,000+
Websites shipped since 2015
10yrs
Building on WordPress
4.9
Across 1,000+ reviews
95+
Lighthouse mobile baseline · every site
The real cost

A slow, untested, or untuned Laravel app is a tax you pay every release.

Most product teams discover their Laravel app is hurting the business only after it has been in production for a year — p95 latency has crept up, the test suite has fallen behind, the queue worker keeps falling over at 3 AM, and nobody can explain why. The three observations below are what we say out loud on every Laravel discovery call.

01

Slow API endpoints compound downstream.

Every slow API endpoint slows down every frontend that calls it — the web app, the mobile app, the partner integration, the admin panel. A typical untuned Laravel endpoint fires 30 to 60 queries via N+1 problems and missing eager-loading; a properly tuned one fires 2 to 5. The user-facing impact is real: a SaaS dashboard that takes 3 seconds to load on every page transition is a SaaS product nobody wants to use. Most teams have no idea because they only watch the average and the average hides the slow tail.

02

An untested Laravel app is an unshippable Laravel app.

The cheapest engineering decision a Laravel team can make is to take test coverage seriously from week one. The most expensive engineering decision is to skip it because "we will add tests later." The team that has tests ships confidently every week. The team without tests slows down every sprint, rolls back deploys, and reads code paranoid about side effects. Test coverage above 80% on critical paths is not a vanity metric — it is the line between an application your team can ship on and one they cannot.

03

Without observability, your Laravel app is a haunted house.

Most Laravel apps we inherit have no production error tracking, no queue health monitoring, no slow-query logging, no APM. The team finds out about bugs when a customer complains and emails support. The team finds out about queue backlogs when emails stop sending. The team finds out about slow endpoints when the database server falls over. Sentry, Telescope in production with discipline, slow-query logs, Horizon dashboards, and a status page are the difference between an app the team can run for years and an app the team is afraid of.

What we build

Six kinds of Laravel build, each engineered to last a decade.

Custom Laravel applications

Business applications, B2B SaaS, internal tools, ops platforms. Laravel 11+ with PHP 8.3+, Eloquent ORM with proper eager-loading, queue-driven background work via Horizon, Filament for admin. Built so ops teams can operate without engineering.

Laravel APIs (REST & GraphQL)

JSON APIs for mobile apps, partner integrations, and decoupled frontends. Sanctum or Passport auth, API Resources for serialisation, rate limiting, versioning, OpenAPI/Swagger documentation, GraphQL via Lighthouse where it earns its complexity.

Multi-tenant SaaS

Single-database or multi-database multi-tenancy. Sub-domain or path-based tenant routing. Stripe Cashier for billing. Per-tenant feature flags, usage-based pricing, role-based access. We have shipped both architectures and recommend based on data isolation requirements.

Laravel + Inertia.js

Full-stack monolith with SPA UX. One repo, one deploy, Laravel + React (or Vue) bridged by Inertia. The right architecture for B2B SaaS, admin-heavy products, and small teams that need to ship without API duplication or auth complexity.

Admin panels (Filament, Nova)

Custom admin panels that ops teams genuinely use. Filament for most engagements (free, open-source, accessibility-tuned by us). Nova for paid customer-facing admin. Custom-built admin when the requirements outgrow both. CRUD generators, dashboards, role-based access, audit trails.

Performance audits & Octane

p95 latency under 200 ms, query count under 10 per endpoint, cache hit ratio above 80%. Laravel Octane migrations (Swoole, FrankenPHP) for 5 to 10x throughput on traffic-intensive APIs. Profiled production databases, slow-query elimination, queue tuning, infrastructure right-sizing.

Beyond the build

The work that keeps the site healthy after launch.

A WordPress site is healthy only as long as someone is paying attention to it. We offer three engagement types alongside the build itself — for clients moving onto WordPress from another platform, for teams who need ongoing engineering after launch, and for sites that need their SEO foundations set up properly from day one.

WordPress migrations

Moving from Wix, Squarespace, Shopify, Drupal, Joomla, Ghost, or a legacy WordPress install. We migrate content cleanly, preserve URL structure with a proper 301 redirect map, and ship a custom WordPress build at the end of it — not a like-for-like rebuild of what you had.

  • Content audit and IA review before migration
  • URL-to-URL 301 redirect map · SEO equity preserved
  • Custom theme + content modelling on landing
  • Performance and accessibility brought up to baseline

Maintenance, support & security

Monthly retainers covering WordPress core and plugin updates, security patches, daily backups, uptime monitoring, performance monitoring, malware scanning, and a fixed allocation of editorial and development hours. For clients without a dedicated WordPress engineer in-house, this is how the site stays healthy past month one.

  • Plugin / core updates · weekly cadence
  • Daily off-site backups · quarterly restore drill
  • Cloudflare WAF · uptime & CWV monitoring
  • Allocated hours: editorial, bug fixes, small features

On-page SEO setup

WordPress SEO done properly from launch — Yoast, Rank Math, or AIOSEO configured to the site, schema markup baked into every template (Article, Product, FAQ, BreadcrumbList, Organization), XML sitemaps, robots.txt, hreflang for multilingual sites, and indexing strategy aligned with what you actually want to rank for.

  • Schema markup per template type
  • Internal linking architecture from day one
  • Core Web Vitals tuned for ranking
  • AI-search citation-ready content patterns
Performance & accessibility

The numbers every WordPress site we ship has to hit.

Every site is shipped against four hard targets. We measure, we tune, we re-measure. Below the line, the build is not done — and the engagement is not closed — until each number is in the green.

01 — Core Web Vitals

LCP under 1.5s · CLS under 0.05 · INP under 100ms

Real-Chrome-user metrics, measured continuously after launch. Sub-1.5s LCP on every primary template. Failing CWV is not an option — Google ranks sites that pass them visibly higher in 2026.

LCP 1.2s CLS 0.02 INP 68ms TTFB 220ms CDN edge cache Object + page cache PHP 8.3 PASSING · GREEN
02 — Lighthouse score

95+ on mobile · 99+ on desktop · every page

Performance, accessibility, best practices, and SEO measured in Lighthouse with mobile throttling enabled. Below 90 mobile, we hold the launch. Most pages clear 95 on mobile and 99 on desktop.

96 PERFORMANCE 100 A11Y 100 SEO
03 — Accessibility

WCAG 2.2 AA · baseline on every build

Colour contrast checked per token. Keyboard navigation tested per template. Screen-reader landmarks audited. Form labels reviewed. Live regions for dynamic content. Accessibility is part of the build, not a fix after launch.

Colour contrast · 7.2:1 (AAA) Keyboard nav · all interactive elements Screen-reader landmarks · header, nav, main, footer
04 — Security & uptime

Modern PHP · WAF · daily backups · 99.9% SLA

Modern PHP, Cloudflare WAF, daily off-site backups, uptime monitoring, plugin and core update cadence, file-integrity monitoring. The site stays healthy after launch — not just during it.

WAF · ACTIVE 99.9 % uptime SLA MONITORED 8.3 PHP version CURRENT
How we work

Five steps from brief to a site that loads and lasts.

The process below has stayed the same for ten years and 1,000+ WordPress builds. Every step is required. Skipping any one of them is how WordPress sites end up slow, fragile, or unmaintainable.

01

Brief and content model

We learn the business, the editorial cadence, the current site (if any), the audience, and the integrations the site has to live with. We finish with a written brief and a content model on paper.

02

Architecture and engineering plan

Custom post types, taxonomy, content blocks, hosting plan, caching plan, performance targets, accessibility targets. The architecture is decided before any visual work starts.

03

Custom theme development

Custom theme. ACF Pro for content modelling. Minimal plugin footprint. Modern PHP. Performance and accessibility tuned per template. Weekly demos, two-week sprints.

04

Performance and accessibility testing

Real-device testing across Chrome, Safari, Firefox. Core Web Vitals tuned on live URLs. WCAG 2.2 AA audit. Editorial UAT — the team that will run the site uses it before we ship.

05

Launch, monitor, maintain

Launch checklist, 301 redirect map verified, sitemap, GSC and analytics live. Monthly maintenance from day one. Quarterly performance and SEO reviews.

Selected work

Websites we have shipped across SaaS, services, publishing, and e-commerce.

Six websites from the last 24 months. Every one of them passes Core Web Vitals, hits WCAG 2.2 AA, and was built on WordPress with a custom theme and a minimal plugin footprint.

Meridian
LCP 0.9s · AA · 98 Lighthouse
SaaS productivity
Nordsalt
LCP 1.1s · AA · 96 Lighthouse
D2C · WooCommerce
Chayya
LCP 0.8s · AA · 99 Lighthouse
Publishing · multilingual
Frondhill
LCP 1.0s · AA · 97 Lighthouse
Services · B2B
Lavenir
LCP 1.3s · AA · 95 Lighthouse
E-commerce · beauty
Stratos
LCP 0.9s · AA · 98 Lighthouse
Content · SaaS

Need a WordPress site that actually performs?

Send us a one-paragraph brief about the business, the editorial cadence, and where you want the site in three years. We will come back with a free, honest plan — fixed scope, fixed targets.

Request a discovery call
Where it shows up

Four kinds of business, one WordPress engineering team behind them.

The same WordPress engineering capability adapts to four very different commercial contexts. Visual language stays consistent; what changes is the content model, the integrations, and the editorial workflow we build around the team.

SaaS marketing

Product-led marketing

SaaS marketing sites with clean information architecture, fast page builds for new launches, and an ACF Pro content model the marketing team can extend without engineering.

Services & B2B

Consulting & advisory

Consulting, advisory, agency, and professional-services sites. Sector-led navigation, case-study and white-paper publishing, gated content where it earns its keep.

Publishing & media

Editorial platforms

Editorial-grade publishing with custom post types, taxonomy, author profiles, and the search and discovery surfaces that keep readers engaged across long catalogues.

E-commerce

WooCommerce storefronts

WooCommerce stores from small catalogues to multi-region storefronts. Custom checkouts, payment-gateway logic, subscription billing, ERP and CRM hooks.

Client stories

Two WordPress engagements, and what changed for the businesses behind them.

Meridian

SaaS productivity · UK + Europe · 2024–2025
The situation

An overweight, plugin-heavy WordPress site that loaded in 4.2 seconds on mobile was costing Meridian roughly 30% of its trial sign-ups. Marketing could not ship landing pages without engineering. SEO had stalled despite content investment.

What we did

Rebuilt the site on a custom theme; cut the plugin footprint from 41 to 11; moved hosting to Kinsta; shipped a new ACF Pro content model the marketing team could extend without engineering; tuned Core Web Vitals against real Chrome user data; rebuilt the on-page SEO foundations with schema per template type.

The outcome

LCP moved from 4.2s to 0.9s. Mobile sign-up conversion was up 38% within the first eight weeks. Lighthouse mobile score moved from 32 to 98. Marketing now ships landing pages independently of engineering. SEO impressions roughly doubled over the first six months.

More about Meridian →

Chayya

Long-form publishing · multilingual · 2024–2026
The situation

A 6,000-article publisher with three language editions had outgrown its template-based WordPress site. Editorial throughput was capped by the content model; the editorial team was working around the CMS rather than with it. Multilingual SEO was leaking through hreflang errors.

What we did

Rebuilt the content model around how the editorial team actually works (commissioning, drafting, peer review, scheduling, syndication); added WPML with hreflang done properly and per-region content overrides; shipped a custom-themed publishing platform; built an internal-link automation system; tuned the site for sub-1-second LCP globally via Cloudflare edge caching.

The outcome

Global LCP under 0.8 seconds. Editorial throughput up roughly 40%. Organic traffic followed within the first quarter. Three language editions live and the team is shipping a fourth (Arabic) without engineering help.

More about Chayya →
For agencies & product teams

The WordPress engineering team behind the agency.

Roughly 35% of our WordPress work is built for other agencies, product teams, and consultancies — under their brand, against their clients' deadlines. Three partnership models, all NDA-protected, with senior WordPress engineers working in time zones that overlap the UK, EU, and US workday.

01 · Partnership model

White-label WordPress development

Your brand. Our engineers. We never appear in front of your client — all communication, deliverables, and code go out under your name. The standard model for agencies that win WordPress projects but don't want to hire in-house WP engineering.

  • NDA & sub-contract in place before any work begins
  • Code, design files, and deliverables shipped under your brand
  • Joint slack / email channels with your team only
  • You stay client-facing; we stay implementation-facing
Used by: digital agencies, marketing firms, brand studios
02 · Partnership model

Agency-of-record & dedicated WP team

A pod of senior WordPress engineers, a front-end developer, and a project lead working as your in-house WordPress capacity — full-time or fractional, month-to-month or annual. The choice when WordPress is core to your service mix and hiring in-house is slower or more expensive than partnering.

  • Dedicated pod: 2 to 6 engineers + lead, scaled to your roadmap
  • Direct integration into your project tools (Jira, Linear, ClickUp, Asana)
  • Monthly capacity commitment; retainer or rolling SoW
  • Code ownership transferred to your repos
Used by: full-service agencies, SaaS product teams
03 · Partnership model

Capacity overflow & sprint-by-sprint

When your in-house WordPress team is full and the next project cannot wait. Sprint-by-sprint engagement, no commitment beyond the current two-week sprint, ready to pick up scoped work within 5 to 7 business days from green-light.

  • Two-week minimum sprint, rolling renewal
  • Scoped fixed-price work — feature build, migration, performance pass
  • Fast spin-up: 5 to 7 business days from signed SoW
  • No long-term commitment; ramp up or down per sprint
Used by: agencies with seasonal WP demand spikes
NDA-protectedStandard NDA, sub-contract, and IP transfer in place before any work begins.
Time-zone overlapWorking hours overlap with UK mornings, EU workday, and US afternoons every business day.
Single point of contactNamed project lead on every engagement. No agency-side account churn.
Your repos, your codeCode ownership transfers cleanly. We work in your Git, your hosting, your tooling.
Already running an agency or product team? Explore our white-label terms Start a partner conversation
Why not

Cheap WordPress shops & DIY builders vs WordPress done properly.

Two routes most businesses consider before they hire an engineering team. Both look cheaper on month one. Neither holds up by year three. Here is what each one actually delivers — and where it falls short.

Cheap WordPress shop
  • Theme bought from ThemeForest, then "customised" with 40 plugins
  • Loads in 4 to 7 seconds on mobile; fails every Core Web Vital
  • No content model — every page is a page builder soup of widgets
  • Breaks on the next WordPress major version
  • Cheap up-front; expensive to rebuild in 18 to 24 months
DIY builder (Wix / Squarespace / Elementor)
  • Drag-and-drop interface that any non-developer can operate
  • Hosted, fixed templates, fixed performance ceiling
  • Hits a wall the moment you need custom functionality, integrations, or scale
  • Lock-in: you cannot export the site or move hosts
  • Year-three cost often higher than custom WordPress
Custom WordPress at Dream Steps
  • Custom theme · 10 to 15 plugins · ACF Pro content model
  • Sub-1.5-second LCP · WCAG 2.2 AA · 95+ Lighthouse mobile
  • Content model the editorial team can extend without engineering
  • Modern PHP · CDN edge cache · object cache · daily backups
  • Higher in year one, dramatically lower across years two and three combined

Cheap WordPress is the most expensive WordPress.

The savings show up on the invoice in month one. The cost shows up in the rebuild, the lost organic traffic, the editorial workarounds, and the abandoned plans for things you cannot do on the platform you chose. Every cheap WordPress shop we have inherited has cost the client more in rebuild than a custom build would have cost first time round.

DIY builders work for the brief they were built for.

Small marketing sites that will not change much. The moment the business needs more — integrations, custom workflows, scale — you are either rebuilding or working around the platform. The work-around is rarely cheaper than the rebuild, and the rebuild is rarely cheaper than starting with custom WordPress from day one.

A custom WordPress build does more, lasts longer, and gets out of the way.

It costs more up front because that is what it costs to design the system around your business rather than fit your business around someone else's template. Three years in, the maths favours it on almost every commercial axis we have measured — build cost, performance, SEO, editorial throughput, total cost of ownership.

— The honest read

Build the WordPress site that fits the business in three years.

Request a WordPress engagement
Common questions

Questions WordPress buyers actually ask.

Fourteen of the most common WordPress questions, answered straight. If yours is not below, send it and we will reply with a real answer — not a sales pitch.

Why choose Dream Steps for Laravel development?

We have shipped 1,000+ Laravel applications since 2015 across business apps, multi-tenant SaaS, custom APIs, admin systems, and Laravel + Inertia full-stack builds. Our 40-person team of senior Laravel engineers, designers, and project leads in Noida, India works in time zones overlapping the UK, EU, and US workday. We hold every Laravel build to four hard targets: p95 API latency under 200 ms, 80%+ test coverage on critical paths, OWASP Top 10 audit passing, and WCAG 2.2 AA on every admin interface. We do not white-label other agencies’ work and tell clients honestly when Laravel is not the right answer.

Can you white-label Laravel development for our agency?

Yes — roughly 35% of our Laravel work is built for other agencies and consultancies under NDA. Three partnership models: white-label (your brand, our engineers, fully invisible), agency-of-record (a dedicated Laravel pod working as your in-house capacity), and capacity overflow (sprint-by-sprint engagement when your in-house team is full). Code ownership transfers to your repos. Time zones overlap with the UK, EU, and US workday.

Where is your Laravel team based?

Our entire Laravel engineering team is based in Noida, India — 40 people in our iThum Tower B office, founded in 2015. We work with product teams and agencies across the UK, US, Ireland, Australia, the UAE, Germany, and the Netherlands. Working hours overlap with UK mornings (your 9 AM to noon), the full EU workday, and US afternoons (your 1 PM to 6 PM EST). For agency partners we run in their tooling — Slack, Jira, Linear, ClickUp, Asana — as standard.

Should I use Laravel or Node.js for my backend?

Laravel for business applications, admin-heavy SaaS, B2B products, and CRUD-shaped workloads where the team needs to ship fast and stay consistent. Node.js (Express, Fastify, Nest) for real-time applications, JavaScript-native stacks where frontend and backend share types, and workloads that benefit from non-blocking I/O. We build both and tell clients honestly which stack fits their application and their team.

How much does a custom Laravel build cost?

Custom Laravel builds range from small business applications through to multi-tenant SaaS platforms and complex API services. The right scope drivers are workflow complexity, number of user roles, third-party integrations, multi-tenancy requirements, and the team’s Laravel maturity. We scope every engagement against the specific brief and are honest about which features can wait until phase two.

How long does a custom Laravel build take?

A typical Laravel + Inertia SaaS application takes 10 to 16 weeks. A Laravel API for a separate frontend takes 8 to 12 weeks. A multi-tenant SaaS platform with billing and admin takes 14 to 20 weeks. Custom plugin / admin panel work adds 4 to 8 weeks depending on scope. We work in two-week sprints with weekly demos and a deployable staging environment from sprint one.

Will my Laravel app be fast?

Yes — every Laravel app we ship hits p95 API latency under 200 ms on real production traffic, query count under 10 per request on read endpoints, cache hit ratio above 80% on cacheable endpoints, and memory per request under 32 MB on traditional PHP-FPM. We achieve this through proper eager-loading, database indexing, Redis caching, queue offloading, optimised Eloquent patterns, and Laravel Octane where the workload justifies it. Performance is part of the build, not an afterthought.

Do you build with Inertia.js, Livewire, or decoupled API + React?

All three, depending on what fits. Inertia.js for B2B SaaS and admin-heavy applications where one web frontend is the whole product — one repo, one deploy, SPA UX. Livewire for admin and back-office where the team is fully PHP-native and wants minimal JavaScript. Decoupled Laravel API + React (Vite or Next.js) when there is a mobile app, a partner API, or specialised frontend / backend teams. We will tell you on the discovery call which architecture fits your case.

Can you build accessible Laravel admin and SaaS apps (WCAG 2.2 AA)?

Yes. WCAG 2.2 AA is our baseline on every Laravel application’s frontend — colour contrast checked per token, full keyboard navigation, screen-reader landmarks audited, form labels reviewed, focus management on modals. We use Filament with accessibility customisations for admin panels (Filament’s defaults are good but we tighten them) and Radix / React Aria primitives for Inertia React frontends. Accessibility is part of the build, not a fix after launch.

Can you handle Laravel Octane and high-traffic scaling?

Yes. Laravel Octane runs your app as a long-lived process (Swoole, Open Swoole, or FrankenPHP) for 5 to 10x throughput on simple endpoints. We have shipped Octane production deployments across SaaS, e-commerce, and high-traffic APIs. Octane requires careful state-leak auditing — singletons, static properties, in-memory caches need to be properly scoped — and we follow a deployment checklist on every Octane release. For low-traffic admin tools the traditional PHP-FPM model is simpler and fine.

Will you maintain the Laravel app after launch?

Yes. We offer monthly Laravel maintenance retainers covering security patches, Laravel version upgrades (point releases monthly, major releases quarterly), composer dependency updates, database performance monitoring, queue health monitoring, error tracking (Sentry, Bugsnag), backup verification, and a fixed allocation of editorial and engineering hours per month. For teams without a dedicated Laravel engineer in-house, this is how the app stays healthy past month one.

Can you migrate my legacy Laravel app to the current version?

Yes. Laravel upgrades (e.g. 5.x → 10/11/12) are typical 4 to 10 week engagements depending on the app size and how far behind the current version it is. The process: audit the codebase for deprecated patterns, upgrade the framework one major version at a time with tests passing at each step, update third-party packages, refactor controllers and Eloquent models for new patterns where helpful, deploy to staging for UAT, then production. We have done many of these and rarely have to break compatibility for long.

Can you handle multi-tenant SaaS architectures on Laravel?

Yes. Single-database multi-tenancy (tenant_id column on every model, scoped queries) for most B2B SaaS — fastest to build, easiest to maintain. Multi-database multi-tenancy (one database per tenant, switched at request time) for enterprise customers who need data isolation. Sub-domain or path-based tenant routing. Stripe Cashier for billing. Spatie's tenancy package for the framework around it. We have shipped both architectures and will recommend the right one for your customer profile and compliance requirements.

What stack do you ship for a typical Laravel SaaS?

Our default 2026 Laravel SaaS stack: Laravel 11 with PHP 8.3+, PostgreSQL or MySQL with proper indexing, Redis for cache + queue + session + broadcast, Laravel Horizon for queue monitoring, Laravel Telescope for development debugging, Sentry for production error tracking, Pest for tests, Filament for the admin panel, Inertia.js with React + TypeScript + Tailwind for the customer-facing SaaS, Laravel Cashier (Stripe) for billing, deployed to Laravel Forge or Vapor. We adjust based on the team and requirements but the stack above is what we recommend by default.

Ready when you are

Build a Laravel app your team can run for a decade.

Tell us about the application, the team, the integrations, and the traffic shape. We will come back with a written brief, a realistic build cost, and a clear set of performance, security, and test-coverage targets we will hold ourselves to.

What to expect

A 30-minute conversation about your business, the editorial team that will run the site, and where you want to be in three years. No slide deck, no pitch.

You walk away with

A written brief naming the build scope, the performance and accessibility targets we will hold to, the timeline, and a realistic build cost.