White-label — the engineering team behind the agency

Win the work. We will build it — invisibly, under your brand.

Roughly a third of everything we ship is built for other agencies, consultancies, and product teams — under their brand, against their clients’ deadlines, with our name nowhere in sight. If you win engineering work you would rather not hire in-house for, this is how we partner.

~35%
Of our work is built white-label
10yrs
Partnering with agencies worldwide
40+
Engineers your agency can draw on
5–7days
Typical spin-up from signed scope
Why agencies partner with us

Winning the work is one problem. Delivering it is another.

Agencies win engineering work all the time that they cannot, or would rather not, staff in-house. The three observations below are why a white-label partnership tends to beat the alternatives.

01

Hiring senior engineers is slow, costly, and a standing risk.

To deliver a piece of engineering work in-house, an agency has to find, hire, and onboard senior people — a process measured in months, not days — and then carry those salaries between the projects that need them. Hire too early and you are paying for idle capacity; hire too late and you are turning work away or missing deadlines.

A white-label partner removes that bind. You get senior engineers across design, web, mobile, AI, and cloud the moment a project needs them, and not a day before. The capacity is real when you bill for it and gone when you do not — no recruitment cycle, no bench, no standing payroll risk.

02

Your client hired your agency — and never needs to know about us.

White-label only works if it is genuinely invisible, so that is how we run it. We do not appear in front of your client. Communication, deliverables, documentation, and code all go out under your name. We work in joint channels with your team only, and the engagement is covered by an NDA and sub-contract before any work begins.

The client relationship is yours, start to finish — that is the relationship you built and the one you should keep. We are the engineering capacity behind it, and we are content to stay exactly there. You stay client-facing; we stay implementation-facing. Always.

03

Capacity should flex with your pipeline — not fight it.

Agency pipelines are not flat. A quarter with three big builds is followed by a quiet one, and a permanent in-house team is sized for one or the other — never both. That mismatch is expensive in both directions: idle salaries, or work you cannot take.

A white-label partnership flexes. Bring us in for a single project, run a dedicated pod alongside your team for a year, or take sprint-by-sprint overflow when your own engineers are full — and change which of those it is as your pipeline changes. The three models below are built for exactly that.

What you can white-label

Six engineering disciplines your agency can sell as its own.

Web development

Marketing sites, SaaS platforms, and content-heavy builds on React, Next.js, WordPress, Laravel, and more — performance and accessibility to a high bar.

Mobile apps

Native and cross-platform iOS and Android apps — React Native, Flutter, Swift, Kotlin — built for crash-free reliability and the app stores.

AI engineering

RAG systems, agentic workflows, and in-product AI features — eval-driven and production-grade. The capability most agencies are being asked for and few can staff.

eCommerce

Shopify and custom storefronts built to convert and to scale — themes, headless builds, subscriptions, multi-region. Ready for your retail and D2C clients.

Cloud & DevOps

Cloud architecture, CI/CD, infrastructure as code, observability, and cost control — plus modernisation of ageing systems your clients have outgrown.

Brand & product design

Brand identity, UI/UX, and product design — the design craft to match the engineering, so a white-label project looks as considered as it runs.

Three ways to partner

One partnership, shaped to how you actually work.

Every agency partners differently — some hand over a whole project, some want a pod inside their team, some just need overflow when a sprint is full. Three models, all NDA-protected, with senior engineers in time zones overlapping the UK, EU, and US workday.

01 · Partnership model

White-label delivery

Your brand. Our engineers. We never appear in front of your client — all communication, deliverables, and code go out under your name. The standard model for agencies that win build work but do not want to hire in-house engineering for it.

  • NDA & sub-contract in place before any work begins
  • Code and deliverables under your brand
  • Joint Slack / email channels with your team only
  • You stay client-facing; we stay implementation-facing
Used by: digital agencies, consultancies, product teams
02 · Partnership model

Agency-of-record & dedicated pod

A pod of senior engineers and a lead working as your in-house capacity — full-time or fractional, month-to-month or annual. The choice when engineering delivery is core to your service mix and hiring in-house is slower or more expensive than partnering.

  • Dedicated pod: 2 to 5 engineers + lead, scaled to your roadmap
  • Direct integration into your project tools (Jira, Linear, ClickUp, Asana)
  • Monthly capacity commitment; retainer or rolling SoW
  • Code ownership stays with your client throughout
Used by: full-service agencies, SaaS product teams
03 · Partnership model

Capacity overflow & sprint-by-sprint

When your in-house team is full and a client’s work cannot wait. Sprint-by-sprint engagement, no commitment beyond the current two-week sprint, ready to pick up scoped work within 5 to 7 business days from green-light.

  • Two-week minimum sprint, rolling renewal
  • Scoped fixed-price work — a build, a feature, a fix
  • Fast spin-up: 5 to 7 business days from signed SoW
  • No long-term commitment; ramp up or down per sprint
Used by: agencies with seasonal or spiky demand
NDA-protectedStandard NDA, sub-contract, and ownership terms in place before any work begins.
Time-zone overlapWorking hours overlap with UK mornings, the EU workday, and US afternoons every business day.
Single point of contactNamed project lead on every engagement. No account churn on our side.
Your repositories, your codeAll work lives in your or your client’s repositories, owned by you.
Not sure which model fits your agency? Start a partner conversation See work we have shipped
Common questions

Questions agencies actually ask.

Eight straight answers about how a white-label partnership runs day to day. If yours is not below, send it and we will reply with a real answer — not a sales pitch.

How does a white-label partnership actually work?

You win and own the client relationship; we provide the engineering capacity behind it, invisibly. In practice: we agree an NDA and sub-contract, you bring us the scope, and we deliver it under your brand — communication, documentation, and code all in your name, in joint channels with your team only. Your client deals with you throughout and never interacts with us. Which exact shape it takes depends on the model you choose — a one-off white-label build, a dedicated pod, or sprint-by-sprint overflow — but the principle is constant: you stay client-facing, we stay implementation-facing.

Will our client ever know you were involved?

No — not unless you choose to tell them. Invisibility is the point of white-label, and we treat it as a firm commitment, not a preference. We do not appear in client meetings, client emails, or deliverables. Our name is not on the code, the documentation, or the work. We do not list white-label clients publicly or use the work in our portfolio without explicit permission. Roughly a third of everything we ship is white-label, and the whole arrangement depends on us being genuinely invisible — so we are.

What is in place before any work begins?

A standard NDA, a sub-contract agreement, and clear terms on code and IP ownership — all signed before a single line of code is written. The NDA protects your client relationship and anything confidential you share; the sub-contract sets out scope, responsibilities, and rates; the ownership terms confirm that all work belongs to you or your client. We also agree the practical setup up front: which tools and repositories we work in, who the named contacts are, and how communication flows. Nothing about the engagement is left informal.

How fast can you pick up a project?

For scoped, sprint-by-sprint work, typically 5 to 7 business days from a signed statement of work — that covers the paperwork, access setup, and a named lead getting up to speed. A larger dedicated-pod engagement takes a little longer to assemble the right people, but is still measured in days to a couple of weeks, not the months that hiring would take. If you have a deadline you are worried about, tell us on the first call and we will give you an honest read on whether we can hit it.

Whose tools and repositories do we work in?

Yours, or your client’s — whichever you prefer. We work inside your project management tools (Jira, Linear, ClickUp, Asana, and others), your communication channels, and your or your client’s code repositories as standard. All work lives where you want it to live and is owned by you or your client throughout — we do not keep work on our own systems and hand it over later. This keeps the engagement transparent on your side, and means there is nothing to migrate or untangle when a project ends.

How do time zones work with a team in India?

Our working hours overlap with UK mornings, the full EU workday, and US afternoons — so there is a real-time window with your team every business day, not just an overnight handoff. For most agency partners that overlap is enough for standups, reviews, and quick decisions, while the non-overlapping hours simply mean work progresses while you are offline. If your engagement needs more overlap at a particular time, we can arrange it. A named project lead is your single point of contact regardless of the hour.

Can you join client calls, or do you stay fully behind the scenes?

The default is fully behind the scenes — you run all client contact, and we support you with whatever you need to do that well. Some agencies, though, prefer us to join a technical call presented as part of their team, under their brand, especially for deep architecture or AI discussions. We are comfortable either way; it is entirely your call, agreed up front. What never happens is us appearing as a separate company or contradicting the way you have positioned the engagement to your client.

What does a white-label partnership cost, and how is it billed?

It depends on the model. Sprint-by-sprint overflow and one-off white-label builds are scoped and quoted per piece of work; a dedicated pod is a monthly capacity commitment on a retainer or rolling statement of work. In every case the rates are competitive with established engineering rates internationally, and they leave room for your agency to apply its own margin — that is the point of the arrangement. We scope each engagement against the specific work rather than quoting a generic number, and a first call is the fastest way to get a realistic figure.

Ready when you are

Add a 40-person engineering team to your agency — without adding 40 people.

Tell us about your agency, the work in your pipeline, and where you need engineering capacity. We will come back with an honest read on which partnership model fits and how quickly we could start.

What to expect

A 30-minute conversation about your agency, your pipeline, and where the capacity gap is. Confidential, and under NDA if you prefer.

You walk away with

A clear recommendation on the partnership model, a realistic spin-up time, and honest rates with room for your margin.