We design packaging that earns the pickup on a shelf — and the Amazon A+ content that closes the click on a listing. Both as one system, built around the brand. For product brands across the UK, US, Europe and the Middle East.
Research consistently shows that people form a visual impression of a brand in under 100 milliseconds. A logo that looks dated, generic, or inconsistent signals — before a single conversation — that the business behind it may not be worth taking seriously. That first impression is nearly impossible to undo.
Businesses that start with a cheap, off-the-shelf logo typically end up paying several times that amount fixing it two years later — once they realise it does not reproduce cleanly on print, does not work as a favicon, or simply does not reflect where the business has grown to. Getting it right once is cheaper than getting it wrong twice.
A logo is a mark. A brand is everything that mark gets attached to — your website, your packaging, your proposals, your email signature, your social presence. When those things are consistent and considered, they compound. When they are not, they leak trust at every touchpoint.
Primary logo, icon mark, wordmark — designed to work at every size from favicon to billboard.
Colour palette, typography, spacing, tone — the complete rulebook that keeps your brand consistent everywhere.
Business cards, letterheads, envelopes, compliment slips — the physical materials that reinforce credibility at every meeting.
Product packaging, labels, and Amazon storefront design that converts browsers into buyers on shelf and online.
A clear, usable document your whole team can follow — so your brand stays consistent whether it is applied by your designer, your printer, or your social media manager.
Already have a logo but it is not working as hard as it should? We modernise existing marks while keeping what already resonates.
We start with a 30-minute call. Not to sell you anything — to understand your business, your clients, and the impression you need to make before we discuss anything visual.
We study your industry, your competitors, and the visual language your clients already respond to. This shapes every decision we make from here.
Three distinct directions — each with a clear rationale. Not just pretty options, but a considered explanation of why each approach is right for your business.
You choose a direction. We refine until it is exactly right. No round limits, no additional charges, no pressure to approve something you are not happy with.
Every file you will ever need — AI, EPS, SVG, PNG, PDF — organised, labelled, and yours to keep. No licencing, no ongoing fees, no small print.
Six of more than 1,000 logo and brand projects delivered for businesses worldwide.
Six projects from a portfolio of more than 1,000. If you want to see work from your specific industry, ask — we almost certainly have it.
Tell us about your business, your clients, and what you are trying to achieve. You will get an honest assessment from a senior designer within 48 hours.
Every identity we design is built to scale across the real surfaces it lives on — print, signage, packaging, and digital. The work is the application, not the logo on its own.
Working notes from inside our logo design practice — written for founders weighing the budget, the brief, and the trade-offs before they commission.
Logo prices vary by 100×. The seven factors that drive the cost, the four bands you can buy a logo in, and the hidden cost of choosing wrong.
Not every logo that feels old needs replacing. The five real signals — and the three impostors that get founders into expensive trouble.
A focused logo project is four weeks. Five phases. Three concepts narrowing to one. What actually happens in each phase.
Which means the output always resembles something that already exists. In a market where differentiation is everything, a logo that looks like everyone else’s is not neutral — it actively works against you.
They start from pre-built shapes and font combinations that have been sold to thousands of other businesses. Your logo may be unique on paper, but it will feel familiar to anyone who has seen enough brands — and your clients have.
Every project begins with a blank file and ends with a mark that is specific to your business, your sector, and the clients you are trying to impress. That is not a longer way to get a logo. It is the only way to get a good one.
The cost depends on the SKU count, the structure complexity (a simple box vs a multi-component bottle-and-label-and-secondary-pack system), the print finishing required, and whether the engagement includes Amazon A+ content and a storefront. There are honest bands for every scope — a single-SKU box is a focused engagement; a 12-SKU portfolio with primary, secondary, and Amazon assets is a larger one. We share a written estimate within two working days of the discovery call — scope, deliverables, timeline, and team named — before you commit to anything.
A focused single-SKU packaging project takes 4–6 weeks of working time. A multi-SKU system with primary and secondary packaging takes 8–12 weeks. Adding Amazon A+ content and a Brand Storefront extends the engagement by 3–4 weeks. The phases are predictable: briefing, discovery and category audit, design directions, refinement, prepress and production-ready artwork, handover. Print lead times sit outside this estimate and depend on the printer — typically 2–4 weeks for proofs, 4–8 weeks for a production run.
Packaging is the physical product the customer picks up and takes home; Amazon A+ content is the rich-media section on an Amazon product listing that sits between the bullets and the reviews. They serve different decisions (pickup vs click), get seen in different contexts (shelf vs screen), and reward different design rules. They should be designed together where possible, but the work is genuinely different — not the same file at different sizes. We wrote a full piece on this — Packaging vs Amazon A+ content — in our journal.
Yes — and we recommend designing both together when both are in scope. The brand identity, photography, and voice should be consistent across the physical package and the Amazon listing, even though the layout rules differ. We design the primary and secondary packaging, the labels, the Amazon product photography, the seven listing images, the A+ content (standard or Premium), and the Amazon Brand Storefront as one connected system.
Print-ready artwork files in the formats your printer requires (typically PDF/X-1a, AI, and INDD), with bleed, registration marks, and crop guides correctly set; complete dieline files; Pantone and CMYK colour specifications; substrate and finishing recommendations; a packaging guidelines document covering brand application rules and misuse examples; and — if A+ content is in scope — the seven Amazon listing images at platform spec, the A+ modules, and any Storefront assets. Source files are included.
Yes — full copyright and exclusive ownership transfers to you on final payment, with a written statement confirming the transfer. Source files, working files, dielines, and the packaging guidelines document are all yours. You can use the packaging in any geography, with any printer or co-packer, in perpetuity. Dream Steps may include the work in our portfolio and case studies unless you specifically request confidentiality.
Across the UK, United States, Ireland, Australia, Germany, the Netherlands, the UAE, and worldwide. Most of our packaging projects are commissioned by product brand founders, marketing directors, and Amazon-focused operators in those markets — from CPG and food to beauty, wellness, and consumer electronics. We work in your timezone and have senior team members available across UK and US business hours.
Yes — a focused packaging refresh takes 4–6 weeks and keeps the brand recognisable to existing buyers while updating the elements that have aged. Common refresh scopes: typography clean-up, palette modernisation, hierarchy correction on the front panel, back-panel rewriting, or material upgrade. We start every refresh engagement with an audit: a candid read on whether the existing packaging is genuinely worth keeping (refresh) or whether a full redesign would actually cost the same and produce a better outcome.
A senior freelancer is appropriate for a focused single-SKU packaging project where one experienced person can hold the brief, the dielines, and the prepress. An agency is appropriate when the work spans multiple SKUs, requires structural packaging engineering (custom dielines, secondary cartons), needs Amazon A+ content alongside, or involves multiple stakeholders. The rough threshold: if the project includes more than 3 SKUs, or the brand needs to ship on both physical retail and Amazon, an agency band tends to produce a more consistent result.
Yes — we design for sustainable substrates (FSC-certified paperboard, recycled content, mono-material laminates, compostable pouches) and advise on the trade-offs each entails. Sustainable packaging is not a single design decision; it is a series of trade-offs between recyclability, shelf-life protection, print quality, structural integrity, and cost. We work with your packaging engineer or co-packer to specify the right substrate.
Book a free 30-minute discovery call. We will ask about the product, the SKU count, the channels (physical retail, Amazon, DTC, or all three), your target launch date, and whether existing brand assets are in place. A written proposal — scope, timeline, team, and price — follows within two working days. The project can usually start within a week of proposal sign-off.
Book a free 30-minute consultation. We will look at the product, the channels, and the launch — and tell you honestly whether we are the right fit. If we are, we will tell you exactly what we would do and what it would cost.
What to expect
A direct conversation with Vikas, our founder. No middlemen.